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WEEK 1: Your red-carper entrance
We’ll kick things off inside your client lounge, and while you're getting cozy with the project timeline, I’ll begin auditing your site and your competitors. Then we’ll hop on a call where I’ll break everything down for you in plain language—no tech talk required. By the end of this week, we’ll be crystal clear on where your site stands and how we’ll move forward.
we are here
this is where we are today
MONDAY: Welcome & Lounge Access
date: June 2, 2025
Starting with clarity helps you feel grounded and confident. The lounge is your go-to space for everything you need—no endless email threads, no guesswork. It sets the tone for a smooth collaboration.
What happens:
What happens:
- You'll receive access to your personal client lounge
- Review your project timeline, contract, and brand story
- Read your welcome letter outlining what to expect
TUESDAY: Onboarding Questionnaire
Date: June 3, 2025
You know your brand better than anyone. This step ensures I align every SEO move with your voice, your clients, and the kind of work you want more of. The more I understand your vision, the better I can support it.
What Happens:
What Happens:
- You’ll fill out a short onboarding questionnaire
- Questions will cover your goals, services, and key search terms
- This gives me insight into how your dream clients think and search
QUICK LINKS:
sign the contract →
settle the invoice →
QUICK LINKS:
onboarding form →
seo questionnaire →
sign the contract →
settle the invoice →
onboarding form →
seo questionnaire →
Watch Video Report →
we are here
we are here
WEDNESDAY: Copy Integration Begins
THURSDAY: Technical Prep Work
QUICK LINKS:
QUICK LINKS:
SEO isn’t just about keywords—it’s about clarity. This step improves how your content is read by both people and search engines, while still keeping the visual vibe you worked so hard to build.
What Happens:
What Happens:
- I’ll start applying your existing website copy into SEO-friendly layouts
- Light tweaks will be made to improve structure without changing your design
- I’ll ensure each page has clear headlines, intentional flow, and user-first readability
Before we go full strategy mode, I want to make sure your website is in the right technical shape. This behind-the-scenes prep avoids delays later and helps your website respond faster once changes are made.
What Happens:
What Happens:
- I’ll run light diagnostics on your current setup (site speed, mobile view, crawlability)
- I’ll map your existing URLs and check for indexing issues
- I’ll set up working docs for your meta tags, keywords, and SEO updates.
Date: June 4, 2025
Date: June 5, 2025
check the copy →
send us a message →
send us a message →
watch my videio message →
IMPORTANT:
we are here
FRIDAY: Internal Setup Wrap-Up
QUICK LINKS:
With your foundation in place, Week 2 will move forward with clarity and confidence. You'll know exactly where we’re headed and how each step supports your visibility and growth.
What Happens:
What Happens:
- I’ll finalize the copy placements
- Prepare your site for next week’s audit
- You’ll receive a quick end-of-week update in your lounge
Date: June 6, 2025
view live site→
send us a message →
WEEK 2: Website Audit & Strategy Call
This is the week we go deep behind the scenes. I’ll assess your website’s current performance, research your competitors, and create a custom SEO game plan. You’ll only need to join me at the end of the week for a strategy call—until then, you can simply focus on doing what you love.
we are here
we are here
MONDAY: Full Website Audit
Date: June 9, 2025
This tells us where your website currently stands—like a health checkup for your online presence. No action needed from you today—I've got it covered.
What happens:
What happens:
- I’ll run a comprehensive audit of your site’s structure, content, speed, mobile view, and technical SEO
- Check for indexing issues, broken links, or missing tags
- Identify areas for improvement that won’t disrupt your current design
TUESDAY: Keyword & Audience Research
Date: June 10, 2025
We’re not trying to attract everyone—we’re going after the right kind. These keywords help attract clients who are already looking for someone exactly like you.
What Happens:
What Happens:
- I’ll research keywords based on your services, style, and Boston-area clients
- Identify terms your dream couples are already searching for
- Begin mapping those keywords to your existing pages
QUICK LINKS:
send us a message →
QUICK LINKS:
send us a message →
Watch Update (Part 1) →
Watch Update (Part 2) →
Watch Update (Part 3) →
we are here
we are here
WEDNESDAY: Competitor & Market Positioning Analysis
THURSDAY: Strategy Planning & SEO Action Plan Draft
QUICK LINKS:
view live site→
QUICK LINKS:
view live site →
send us a message →
send us a message →
This helps us see how you can rise above the noise. We’re not here to copy—we’re here to carve out your space in the market with intention.
What Happens:
What Happens:
- I’ll look at 2–3 competitors in your market
- Analyze what keywords they rank for and how they present their services
- Identify gaps and opportunities to help you stand out
No generic templates here—just a custom plan based on your brand, your website, and your business goals. It gives us direction, confidence, and momentum moving forward.
What I'll be doing this day:
What I'll be doing this day:
- Compile all findings into a clear, actionable strategy
- Organize what changes we’ll make in the next phases (on-page, off-page, blog, etc.)
- Prepare a visual-friendly breakdown of your SEO roadmap
Date: June 11, 2025
Date: June 12, 2025
view project report →
view project report →
we are here
FRIDAY: Internal Setup Wrap-Up
QUICK LINKS:
This is where it all comes together. No tech overwhelm—just a clear path forward and the peace of mind that your website is finally working for you.
What Happens:
What Happens:
- We’ll hop on a call together (schedule to be determined)
- I’ll walk you through the audit results and strategy in plain language
- You’ll have time to ask questions, give feedback, and feel fully in the loop
Date: June 13, 2025
view live site→
send us a message →
view project report →
WEEK 3: Website visibility Tune-Up
This week is all about strengthening the content that already lives on your site. Without changing your layout or visuals, we’ll refine the structure and language behind the scenes so your pages are easier for both Google and your clients to understand. It’s like giving your website a clarity boost—without touching the design you love.
we are here
we are here
MONDAY: Keyword Integration & Page Mapping
Date: June 16, 2025
This ensures your website speaks your clients’ language—the way they’re already searching for services like yours. You don’t need to do anything today—your copy stays intact, just smarter.
What happens:
What happens:
- I’ll begin weaving in the right keywords across your core website pages (Home, About, Services, etc.)
- Match search terms to the right pages for flow and clarity
- Adjust page structure slightly for readability
TUESDAY: Title Tag & Meta Description Setup
Date: June 17, 2025
Think of this like your website’s first impression on Google. Clear, compelling previews = more clicks. Nothing needed from you today—just letting the behind-the-scenes magic happen.
What happens:
What happens:
- I’ll craft unique title tags and meta descriptions for each main page
- These are the snippets people see on Google before they even click.
QUICK LINKS:
QUICK LINKS:
view live site→
send us a message →
view project report →
view live site→
send us a message →
view project report →
we are here
we are here
WEDNESDAY: Alt Text, Image Naming, and Internal Linking
THURSDAY: Strategy Planning & SEO Action Plan Draft
QUICK LINKS:
QUICK LINKS:
Search engines can’t “see” your photos—but they can read your descriptions. This step helps your images work harder for you. No work on your end—I’ll make sure it’s all done without disrupting your design.
What Happens:
What Happens:
- I’ll go through your site images and add descriptive alt text (for SEO + accessibility)
- Rename image files to align with keywords
- Add subtle internal links to guide users through your site
Your site should feel natural to your clients and optimized for search—this step bridges that gap. You don’t need to lift a finger—I’ll stay true to your voice and visuals.
What I'll be doing this day:
What I'll be doing this day:
- Compile all findings into a clear, actionable strategy
- Organize what changes we’ll make in the next phases (on-page, off-page, blog, etc.)
- Prepare a visual-friendly breakdown of your SEO roadmap
Date: June 18, 2025
Date: June 19, 2025
view live site→
send us a message →
view project report →
view live site→
send us a message →
view project report →
we are here
FRIDAY: Internal Review + Check-in
QUICK LINKS:
This helps us make sure your site is clean, clear, and ready for the next phase.
Optional: You’ll receive an update—no actions required unless you'd like to take a peek. Also, feel free to send us a message about anything that concerns you.
What Happens:
Optional: You’ll receive an update—no actions required unless you'd like to take a peek. Also, feel free to send us a message about anything that concerns you.
What Happens:
- I’ll review all edits across your site
- Run a performance check to make sure everything’s loading well
- Send you a quick progress update inside your lounge
Date: June 20, 2025
view live site→
send us a message →
view project report →
WEEK 4: Boosting beyond the site
This week, we’re expanding your visibility beyond your website. We’ll help Google (and potential clients) trust your brand even more by strengthening your presence across local listings, directories, and your Google Business Profile. This step is all about building credibility and showing that Photojellic Studio is active, consistent, and easy to find.
we are here
this is where we will start
MONDAY: Google Business Profile Optimization
Date: June 23, 2025
This is what helps you show up when people search for “wedding photographer in Boston.” A well-optimized Google profile boosts your local presence.
What happens:
What happens:
- I’ll optimize your Google Business Profile with keywords, updated service info, and photo suggestions
- Add custom business description that reflects your brand voice
- Clean up categories, hours, and contact details
TUESDAY: Directory & Listing Audit
Date: June 24, 2025
Search engines want to see consistency. When your info is accurate everywhere, it builds trust—and trust boosts rankings. No action required. You don't need to manage these listings yourself.
What happens:
What happens:
- I’ll scan major directories (like Yelp, The Knot, WeddingWire, etc.) for consistency
- Check if your business name, location, and contact info are aligned across platforms
- Make note of outdated or duplicate listings
QUICK LINKS:
QUICK LINKS:
view live site→
send us a message →
view project report →
view live site→
send us a message →
view project report →
we are here
we are here
WEDNESDAY: Light Backlink Strategy
THURSDAY: Strategy Planning & SEO Action Plan Draft
QUICK LINKS:
QUICK LINKS:
These small tweaks help improve your local SEO strength and build credibility with Google. You can stay focused on your shoots—I’m taking care of the details.
What Happens:
What Happens:
- I’ll fix any inconsistent listings found in the audit
- Submit your business info to a few niche directories if applicable
- Log changes for tracking and future updates
Backlinks are like votes of confidence from other sites. A few high-quality mentions go a long way in helping Google trust and promote your site. No outreach from your side is needed unless you want to get involved later on.
What Happens:
What Happens:
- I’ll identify a few organic opportunities to start building your backlink profile
- Reach out to relevant, local/niche sources or suggest future partnerships
- Document ideas for blog features and future collaborations
Date: June 25, 2025
Date: June 26, 2025
view live site→
send us a message →
view project report →
view live site→
send us a message →
view project report →
we are here
FRIDAY: Full SEO Progress Update + Call Scheduling
QUICK LINKS:
You’ve trusted me with your brand, and I want you to see exactly what’s happening behind the scenes. This full update keeps you informed without the overwhelm, and the call ensures you feel 100% confident as we head into the final stretch.
Your task: choose a day for our strategy walkthrough—click this link to schedule our call on your preferred time and day.
What Happens:
Your task: choose a day for our strategy walkthrough—click this link to schedule our call on your preferred time and day.
What Happens:
- I’ll send you a full progress update inside your lounge, covering everything we’ve done so far—from your website updates to your Google Business Profile, listings, and off-page optimization
- You’ll receive a link to schedule our SEO Game Plan call, where I’ll walk you through your personalized strategy, current progress, and what to expect next
- I’ll also highlight any quick wins and outline the long-term growth we’re building toward
Date: June 27, 2025
view live site→
send us a message →
view project report →
WEEKs 5&6: launch & support
Your website isn’t just going live—it’s going to work. During this phase, we’ll officially launch your optimized site and make sure it’s indexed properly, connected to essential tracking tools, and fully ready to grow with you. You’ll also get continued support, answers to your questions, and bonus deliverables if you opted into the one-time SEO package.
we are here
this is where we will start
WEEK 5: Launch Week
Date: June 30 - July 4, 2025
This isn’t a passive “go-live” moment—we’re actively submitting your site to Google, tracking its behavior, and setting the stage for visibility and growth. You don’t need to do anything this week unless I request a quick confirmation. I’ll keep you posted inside the lounge.
What happens:
What happens:
- I’ll officially launch the optimized version of your website
- Submit your updated sitemap to Google
- Manually index your key pages to help them appear in search faster
- Set up your Google Analytics and Google Search Console
- Test your site performance post-launch to ensure everything runs smoothly
QUICK LINKS:
view live site→
send us a message →
view project report →
we are here
we are here
WEEK 6: Post-Launch Support + Complementary Deliverables
QUICK LINKS:
Even after launch, you’re not left on your own. This 2nd week buffer ensures your website continues performing at its best—and gives you space to ask anything that comes up. You’ll receive a final summary update inside your lounge, and you’re always welcome to message me during this time. Also, please go ahead and schedule our off-boarding call on your preferred schedule so I can personally walk you through your website maintenance tips.
What happens:
What happens:
- Provide answers, feedback, and minor updates as needed
- Send final instructions or documentation for your reference
- Celebrate your site’s new stage of visibility!
- If you opted for the one-time SEO package:
Date: July 7-11, 2025
- I’ll finalize your WordPress blog setup
- Upload and schedule your 2 SEO-optimized blog articles
- Prep your site for transition into monthly SEO support (with 25% off your first month)
view live site→
send us a message →
view project report →
WORDS & WEBSITE BY BRAND STORY LOUNGE | SUPPORT@BRANDSTORYLOUNGE.COM